By now you may have seen our new Hardwood Floor Care commercial air on HGTV. So what goes into making a commercial? We thought it would be fun to share some details on how our customers have helped shape our newest spot.
The amazing team we worked with on our last commercial also shot our new commercial so we knew we were in the best hands as we began our search for the perfect filming environment that resonates with the majority of our consumers.
With hardwood floors still being the number one choice for families, we knew it was important to scout a home with hardwood floors. Our scout manager found us a perfect location in Williams Creek. This gracious homeowner has opened up her home for a few different companies commercials over the years. Her floors were recently stained with a fresh coat of polyurethane, but did not have a gloss finish so they provided a great before and after shot for our commercial.
One aspect we wanted to highlight in our new commercial is that our products are Safer Choice products. Safer chemicals are used in our formulas to protect our families and the environment. Our kids and pets are always on our minds as we shop for products that can benefit their health and clean our home, and we found the perfect actresses and pet star to help bring our commercial to life.
Once those details were in place, we were ready to shoot our commercial.
A few Holloway House team members arrived the morning of the shoot to see the lighting team already papering the windows and mounting huge lights on the exterior of the home to provide a natural light for the commercial. Walking inside the house, the camera crew was busy setting up their equipment in the rooms where the scenes were to take place.
Our mother/daughter actresses were getting hair and makeup done while we began applying our Quick Shine® Hardwood Floor Luster onto the hardwood floor. This provided the perfect “after” shot of how Quick Shine® can transform your floors! Nugget, the dog, was running through the formal dining room for the opening shot. He worked hard for treats!
Next was the famous swipe around the bottle and the time lapse of Quick Shine on two sample wood floor boards. This provided a true “before” and “after” shot of what our Quick Shine® product can do for your floors! WOW!
It was so fun when our actresses joined together with Nugget for the main scenes of our commercial. Nugget and our little girl took turns running through the door with muddy feet/paws.
Our Quick Shine® Daily Care Hardwood Floor Cleaner worked like a charm to wipe away all the muddy prints from Nugget leaving only a gorgeous shine behind.
Just look at that nod of approval from our “mom”. Simply mist and clean for life’s little messes.
After the main scenes were created, we took some time to create images for social media and other outlets in order to provide important highlights of our products. Our cleaners can also be used in our Spray Mop!
Quick Shine® …a Safer Choice for healthy homes. For a rich protective glow, an easy clean and an effortless restored shine, Try Quick Shine®! Like a new floor in a bottle.
Check out our new commercial and tell us what you think!